TikTok Engagement Rate Calculator
Calculate your TikTok engagement rate by views or by followers.
Engagement by views: how many interactions each view produced.
Engagement rate
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Formula: (likes + comments + shares + saves) ÷ views × 100
Add your views to see the result.
TikTok doesn't work like a follower feed. A video from a brand-new account can pick up thousands of views from strangers, while a big account can post to silence. That's why this TikTok engagement rate calculator measures by views by default: it tells you how many likes, comments, shares and saves each view turned into.
Switch to followers when a brand asks for a follower-based figure or you want to compare yourself with accounts on other networks. For a single video, just type its numbers in. For an account-wide figure, total up a batch of recent videos. The formula sits under the result with your numbers plugged in, so you can see where the percentage comes from.
Watch which videos beat your usual rate and make more of those. Posting regularly matters on TikTok, and PostJay's TikTok scheduler lets you queue videos to publish while you get on with filming. Comparing networks? The general engagement rate calculator covers Instagram, YouTube and more.
Frequently asked questions
Why calculate TikTok engagement by views instead of followers?
Most TikTok views come from the For You feed, where people watch videos from accounts they don't follow. A video can reach far more people than your follower count, so dividing by followers can give a rate above 100% and doesn't tell you much. Dividing by views measures how the people who watched actually responded.
Where do I find the numbers for a TikTok video?
Likes, comments, saves and shares appear on the right-hand side of the video itself, and the view count shows on the video's thumbnail in your profile grid. For more detail, open the video, tap the three dots and look for its analytics.
Can I check a competitor's TikTok engagement rate?
Yes. Everything you need is public on most videos: views on their profile grid and likes, comments, saves and shares on the video. Some creators turn off comments or hide their likes, which will pull the result down, so compare a few videos rather than one.
How do I get an engagement rate for my whole account?
Add up the likes, comments, shares and saves from your last several videos and divide by the total views of the same videos. If you'd rather measure against followers, switch to followers and enter how many videos the totals cover, and the calculator averages them per video first.
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